It's Better When It's Good x Atelier TB
By Thomas Bragard
/
March 15, 2021
This is a collaboration that has filled us with joy and which may not have escaped your notice.
The troublemaker of good recipes and addresses, Emmanuelle Jary, asked us to create a line of aprons in the colors of her tasty web series C'est Meilleur Quand C'est Bon .
For the end of year celebrations, then for Valentine's Day, we designed 3 apron models with her and then made them in our Vosges workshop:
The troublemaker of good recipes and addresses, Emmanuelle Jary, asked us to create a line of aprons in the colors of her tasty web series C'est Meilleur Quand C'est Bon .
For the end of year celebrations, then for Valentine's Day, we designed 3 apron models with her and then made them in our Vosges workshop:
Emmanuelle Jary tells us about the values she upholds through "It's better when it's good" and her partnership with Atelier TB. & land of links:
What is the overall initiative and values you want to convey through “It’s Better When It’s Good”?
To introduce good places to our subscribers who are not in the media because they don't have a communication service. We are looking for establishments with good food and a good mood, an ambiance.
We share simple recipes. The idea isn't so much to give recipes as to give them with a smile and in a fun way.
Why did you choose Atelier TB & Terre de liens?
We chose Atelier TB because it's a small company that offers aprons made entirely in France. We liked the fact that the company is part of a tradition: that of textiles in the Vosges and that of cooking, since Bragard is a big name in the professional kitchen world.
We chose Terre de Liens because this citizen movement buys land to help new farmers get established. Agriculture should not be inbred and only perpetuated from farmer to farmer's son. It must be opened up to newcomers. Furthermore, by buying land, Terre de Liens is fighting against the purchase of land by large farms that concentrate all the activity, favoring intensive agriculture instead of fragmenting spaces by multiplying small structures.
How and why did you choose the Tango denim/red and Cancan black models for the “It’s Better When It’s Good” aprons?
We thought that denim, in our "made in France" approach, was a good idea, since it is originally a French fabric, from Nîmes. Beyond the anecdote, after testing several models, the Tango was elegant, covering, very beautiful. We wanted to have two prices, so the cancan allowed us to offer a less expensive apron with still beautiful cotton.
The It's Better When It's Good apron described by our customers:
We would like to thank Emmanuelle Jary for highlighting Atelier TB & Terre de liens through this wonderful project! 🌲
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