Interview with Paul-Henri Masson, co-founder of Chocolat des Français

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Did you get into chocolate when you were little?

Like all children, I obviously loved chocolate, but I would say that I really discovered the beauty of this product a little later, when I was an art student.

And what about made in France?

Made in France seemed like a no-brainer for us. We must promote local talent where it exists.

Tell us about the origin of French chocolate.

We were big foodies, crazy about chocolates but also passionate about art and design. We simply wanted to reconcile these two worlds and create the chocolate bars of our dreams, as pretty as they are delicious, and of course 100% made in France.

The anecdote that marked your entrepreneurial adventure.

A friend of mine likens entrepreneurship to an emotional roller coaster, and it's incredibly true! You can go from immense joy to incredible disappointment in the same day, and vice versa!

According to you, Made in France: a fad, a communication tool or a real, viable economic solution?

I think it's a bit of all of these things at once. Made in France may have been a fad at first, but it has gradually become a lasting trend; it's a real underlying trend. It's also a great communication tool because the values ​​of Made in France are very strong and address real issues. Finally, it's a wonderful opportunity for consumers to participate in the country's economic growth. In the end, everyone wins.

What is your vision of French craftsmanship?

The unfiltered interview

Chocolate bars 🍫 or chocolate bars 🏋️?

Chocolate bars 🍫

And to make a girl fall for you?

Chocolate bars 🍫 always.

If you were a craftsman, who would you be?

The one who roasts hazelnuts.

What is your favorite dish?

My grandmother's potato pancake.

Which personality would you wear your Atelier TB apron with to cook this famous potato pancake?

@Pierre Augé if you hear me?

We offer you the opportunity to personalize Pierre Augé's apron, what message will you write?

Big Peter

For you, the apron in one word is…?

French chic.

And Made in France?

An obvious fact.

Who would you never lend your pretty French-made apron to?

To Booba (come on, notice!)

We're offering you a set of three aprons, one embroidered with The Good, one embroidered with The Bad, and the third embroidered with The Ugly. Among the founding team, who is wearing which apron?

I'll take the good one, leave the brute to Vincent and the crook to Matthieu!

The Made in France product that no other country will (ever!) make better than us?

Sarcasm

What do you like best about France?

All

And what do you hate?

All

Any confidential projects from Chocolat des Français to reveal to us?

We're working on a great project that will allow all foodies to personalize the tablet of their dreams!

A battle cry to conclude this interview?

Cacaorico!

Paul-Henri in Cream Tango

Thanks to Paul-Henri, co-founder of Chocolat des Français, for agreeing to be interviewed.

You can find their delicious and beautiful chocolates for sale on their e-shop .

Want a personalized apron like Paul-Henri's?

Discover our collection of Tango aprons, made in France and customizable.